Advertising & partnerships · Print, web, email, community

Your customer is aboutto spend £2,000.They're readingus first.

Photographers and birders research harder than almost any buyers alive, and this page is mostly about them. Writers, musicians and people managing their health read our other titles just as closely, and they are further down.

6.7Mpageviews a month
1.7Msessions a month
328,000newsletter subscribers
479,000community members
1.75Msocial followers

People with a hobby and the money to do it properly.

Not passive traffic. These are readers who compare three lenses for a month before buying one, then tell a forum how it went.

01

Mostly 35 to 65

Established careers, grown-up budgets, time to spend on what they love.

02

High disposable income

Camera bodies, long lenses, premium binoculars and the trips to use them on.

03

Research-driven

They read the review, then the forum thread about the review, then the comments.

04

Loyal, but only to quality

They stick with brands that earn it and they notice when one stops trying.

Camera and lensCameras & lenses
Osprey in flightBinoculars & optics
Bison and calf in YellowstoneOutdoor & wildlife travel
Lioness resting in a treeNature & conservation
Mountain lake at sunsetCreative tools & education

One network. The whole decision.

Nobody buys a £2,000 lens on impulse. They get inspired, research, ask around, then commit. We have a title for each of those moments.

01

They get the idea

A cover, a feature, a photo that makes them want to be there.

  • Outdoor Photographer
  • BirdWatching
02

They do the research

Expert reviews, lab tests and side-by-side comparisons.

  • ePHOTOzine
  • Imaging Resource
  • Best Binocular Reviews
03

They ask people they trust

Owners who have used the kit for years and will say so plainly.

  • BirdForum
  • ePHOTOzine community
04

They buy

High-intent pages read by people with a basket open in another tab.

  • Best Binocular Reviews
  • BirdForum
Monthly figures · 2026 media kit

The numbers, title by title.

These are the photography, birding and outdoor titles. Our health, writing and music titles reach different buyers and are sold separately — they are further down this page.

TitlePageviewsUSUKNewsletterCommunity & social
BirdForumForum · birdforum.net3,800,000750,000415,00075,000205,000 members
ePHOTOzineWebsite + community · ephotozine.com1,400,000115,000800,00083,200274,000 members
Imaging ResourcePartnerWebsite · imaging-resource.com950,000300,00055,000–35,000 social
BirdWatchingWebsite · birdwatchingdaily.com250,000175,00015,00040,000175,000 social
Outdoor PhotographerPrint magazine + website · outdoorphotographer.com175,000100,00015,000130,0001.5M social · 15,000 print
Best Binocular ReviewsPartnerWebsite · bestbinocularsreviews.com115,00050,00025,000–3,000 social

Partner titles are independently owned. Redefined Media sells their advertising alongside its own. In the UK alone the network delivers 1.2M pageviews, 120,000 newsletter subscribers and 200,000 community members a month.

Three more audiences, and not a camera between them.

Everything above is photography, birding and the outdoors. These three titles have been read for decades by people who have nothing in common with that audience, and they are sold on their own terms rather than bundled into an optics package.

1983

Diabetes Self-Management

People managing a lifelong condition day to day, in the US. They buy repeatedly, they read the detail, and they are the opposite of an impulse audience. Every article is medically reviewed, which is why they come back here rather than to whatever a search engine surfaced.

  • Glucose monitors & CGMs
  • Pharmaceutical
  • Diabetic footwear & skincare
  • Nutrition & meal delivery
  • Telehealth & insurance
1887

The Writer

People who write for a living, or intend to, reached at the point they are spending money on the craft. The oldest magazine for working writers in America, and still the one they subscribe to.

  • Writing & editing software
  • MFA & creative writing programmes
  • Self-publishing & author services
  • Contests, conferences & retreats
  • Book retail
1970

JazzTimes

Musicians, collectors and serious listeners. An audience that buys instruments and audio equipment properly, travels to festivals, and has trusted the same critics for fifty years.

  • Instruments & accessories
  • Audio & hi-fi
  • Labels & reissues
  • Festivals & venues
  • Schools & conservatoires

Audience figures for these three are available on request. Campaigns can run in one title or across all three.

What you can buy.

Single title, one vertical, or everything. Every campaign is sold direct and built around what you are launching and when.

On paperPrint

  • Pages in Outdoor PhotographerQuarterly, 15,000 circulation, kept for years rather than recycled on Sunday.
  • Brand sections and insertsMulti-page storytelling built with the editorial team.

On screensWeb

  • Display, direct-soldSite-specific or across the network. No ad-network clutter around you.
  • Homepage takeovers and videoOwn the front door of a title for a launch week.
  • Sponsored editorialWritten by specialists, labelled clearly, read properly.
  • Product reviews and launch supportIndependent reviews that buyers actively search for.

In inboxesEmail

  • Newsletter sponsorship328,000 subscribers across the titles.
  • Dedicated sendsYour launch, our list, one message.

In the conversationCommunity

  • Forum sponsorship and brand presenceAn official home inside BirdForum or ePHOTOzine where owners already talk about you.
  • Contests and bespoke partnershipsPhoto contests, content series and season-long category deals.

Start a campaign

Tell us the product and the season. We will come back with a plan, not a rate card.

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Request the media kit

The full 2026 kit with audience data for every title.

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Meet the brands

See the titles your campaign would run on.

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