Photographers and birders research harder than almost any buyers alive, and this page is mostly about them. Writers, musicians and people managing their health read our other titles just as closely, and they are further down.
Not passive traffic. These are readers who compare three lenses for a month before buying one, then tell a forum how it went.
Established careers, grown-up budgets, time to spend on what they love.
Camera bodies, long lenses, premium binoculars and the trips to use them on.
They read the review, then the forum thread about the review, then the comments.
They stick with brands that earn it and they notice when one stops trying.
Cameras & lenses
Binoculars & optics
Outdoor & wildlife travel
Nature & conservation
Creative tools & educationNobody buys a £2,000 lens on impulse. They get inspired, research, ask around, then commit. We have a title for each of those moments.
A cover, a feature, a photo that makes them want to be there.
Expert reviews, lab tests and side-by-side comparisons.
Owners who have used the kit for years and will say so plainly.
High-intent pages read by people with a basket open in another tab.
These are the photography, birding and outdoor titles. Our health, writing and music titles reach different buyers and are sold separately — they are further down this page.
| Title | Pageviews | US | UK | Newsletter | Community & social |
|---|---|---|---|---|---|
| BirdForumForum · birdforum.net | 3,800,000 | 750,000 | 415,000 | 75,000 | 205,000 members |
| ePHOTOzineWebsite + community · ephotozine.com | 1,400,000 | 115,000 | 800,000 | 83,200 | 274,000 members |
| Imaging ResourcePartnerWebsite · imaging-resource.com | 950,000 | 300,000 | 55,000 | – | 35,000 social |
| BirdWatchingWebsite · birdwatchingdaily.com | 250,000 | 175,000 | 15,000 | 40,000 | 175,000 social |
| Outdoor PhotographerPrint magazine + website · outdoorphotographer.com | 175,000 | 100,000 | 15,000 | 130,000 | 1.5M social · 15,000 print |
| Best Binocular ReviewsPartnerWebsite · bestbinocularsreviews.com | 115,000 | 50,000 | 25,000 | – | 3,000 social |
Partner titles are independently owned. Redefined Media sells their advertising alongside its own. In the UK alone the network delivers 1.2M pageviews, 120,000 newsletter subscribers and 200,000 community members a month.
Everything above is photography, birding and the outdoors. These three titles have been read for decades by people who have nothing in common with that audience, and they are sold on their own terms rather than bundled into an optics package.
People managing a lifelong condition day to day, in the US. They buy repeatedly, they read the detail, and they are the opposite of an impulse audience. Every article is medically reviewed, which is why they come back here rather than to whatever a search engine surfaced.
People who write for a living, or intend to, reached at the point they are spending money on the craft. The oldest magazine for working writers in America, and still the one they subscribe to.
Musicians, collectors and serious listeners. An audience that buys instruments and audio equipment properly, travels to festivals, and has trusted the same critics for fifty years.
Audience figures for these three are available on request. Campaigns can run in one title or across all three.
Single title, one vertical, or everything. Every campaign is sold direct and built around what you are launching and when.